We all dream of becoming full-time doing what we love, and in 2022 it seems more possible than ever. The landscape photography genre, however, isn’t always as lucrative as wedding or portrait photography can be. So how do you create a sustainable and solid income in this field, which channels are the ones to focus on, and which are not worth your precious time?
Landscape photographer Mark Denney suddenly lost his corporate job of 17 years. Like so many of us during covid, he explored his options online with a focus on turning his passion into a profit. In this video, we get an inside look into the revenue streams that didn’t produce a cent, right through to the ones that made up more than 70% of Mark’s total income. Photography Youtuber has become an aspirational title for many of us who otherwise thought their career was either not viable in a full-time capacity, or were resigned to the idea of working freelance, perpetually at the client’s mercy.
But as Mark outlines in the video, ad sense revenue from YouTube is inconsistent and highly variable. Even someone with Mark’s subscriber count doesn’t rely on just this income stream. Instead, he has zoomed out and looked at how he can offer the experience of landscape photography, and build a business surrounding that. Pairing it with a few other channels and sharing his growth in numbers and dollars, this video provides great insight. It is valuable viewing for anyone wanting to build an online photography business.