When you're starting a photo or video business, one of the toughest things to learn is how to price your services and products. This great video gives a simple, easy-to-follow principle that makes it a very straightforward process.
Coming to you from Scott McKenna, this helpful video talks about how to set prices for your work. It can be hard trying to just assign a price to something like a headshot, so McKenna takes a different approach, advocating that you figure out how much you'd like to be making in a typical day of work, then setting your price for any specific product or service based on that rate and how long it'll take you to complete. I personally think it's a good method, as it's easy to forget that there's often a lot more time involvement with any one project than just being behind the camera and at the computer, and you need to factor that time into your take-home pay.
Of course, you need to be reasonable in how much you want to make and what your local market can support, but if you set a practical number, it can be a great system for pricing your work.
And if you really want to dive into building a successful photography business, check out "Making Real Money: The Business of Commercial Photography."
Lead image by Agung Pandit Wiguna, used under Creative Commons.