Photography scams are something that we all need to be on guard against. These scams often come our way in the form of poorly worded emails that we instantly delete. Atlanta wedding photographers Jaimie Dee and her husband Kyle were recently targeted by a rather elaborate variation of a classic photography scam. Fortunately, they didn’t fall for the con. How might you fare if you were targeted by the scam detailed below?
There is a tried and true photography scam that many of us are familiar with. Typically, the scam works along the lines of a potential client seeking to hire a photographer for a fashion shoot. The client states that their standard practice is to have the photographer select their glam squad. The client’s policy is to make a payment to the photographer before the shoot and that payment includes the fees for the glam squad and that money should be given to the glam squad by the photographer.
The scam kicks in when the client states that because this is the first time client will be working with this photographer, the glam squad will be selected by the client. Because the standard operating procedure is for the photographer to receive the glam squad payment, the client states that the photographer will still receive a check before the shoot that includes the payment for the glam squad. Since the photographer will not hire the glam squad, the photographer will refund part of the payment back to the client so that the client can pay the glam squad. Using a sophisticated fraud technique, the client makes a payment to the photographer that appears to be legit. It is only after the photographer has sent some of that money back to the client does the photographer realize that the payment is not legit and the photographer has lost the money sent to the client.
Photographer Jaimie Dee received an email from someone claiming to be Eric Bxxxxxxx from a fashion magazine. Eric wrote that he is the creative director of the magazine and is based in Florida. He said he was impressed with Jaimie’s work and experience and wrote that he would like to hire her, “to shoot and produce a fashion photoshoot for our magazine.” Unlike many scam solicitations, this email had perfect grammar, contained industry-standard terminology, and had links to previous fashion spreads that had appeared in the magazine.
The email had come through the contact form on Jaimie’s website, so it was believable that Eric had seen Jaimie’s work and wanted to hire her for this shoot. Still, Jaimie had some reservations. “The first thing that I thought was a bit odd is that we are a wedding photography studio and we don’t really do fashion shoots. You could say that we have a fashion-type vibe to our work but we don’t market ourselves as fashion photographers. But over the years I’ve received emails from corporate companies that have sought to hire us for corporate events or headshot sessions even though we don’t promote those types of photography on our website. So it seemed plausible that someone might contact us for a fashion shoot even though it is not something we market,” said Jaimie.
The email stated that the shoot would be published in the magazine’s October digital issue. “There’s a deadline in the pitch which adds a sense of urgency,” she said. There was also a link to a Google document that gave even more explicit specific details about the shoot,” she said. Perhaps the first red flag for Jaimie was the initial email stating the magazine’s willingness to pay quite a large sum of money for the shoot. “I also thought it was weird that this guy was talking about money so early in the communication. He’s already throwing out numbers before even speaking to me. He hadn’t taken the time to suss out if I was even qualified,” she said.
Rather than blindly trusting the links sent by Eric, Jaimie searched the internet to determine if the magazine was a legitimate publication. “I found a website for the magazine. The logo on the site matched the one in the attachment I was sent. As I looked through the site, I saw a lot of content and the quality was good. The first thought I had when I got the email initially was that it might have been a scam, but after doing the Google search, it seemed like it could be legit,” she said.
“The kicker was that they had an about page on their website. It had profiles of people who work at the magazine. They have a team of 21 people and each profile had a name and a photo and a brief bio. What really blew me away was that the profiles had links to unique Instagram accounts. I clicked around through the first 3. They looked like active, working IG accounts. I’m thinking, how they could fake this much content?” she said.
The abundance of information and the working links were persuasive but Jaimie still wasn’t convinced. “Re-examining the original email I noticed that the email address wasn’t from the magazine’s dot-com. It was from a Gmail account. Another thing I noticed was that there was no professional email signature. And it occurred to me that perhaps some of this is real and some are not. I looked through the latest Instagram posts of the person who contacted me and there were other photographers who had commented that they had reached out and had not heard back. Some sounded mad or upset that he had not called them back,” she said.
This solicitation shared some elements commonly found in scams sent to photographers. These include the suggestion that the magazine will overpay the photographer (and presumably ask the photographer to refund the overpayment). Although Jaimie doesn't have definite proof that she was targeted by a scammer, she believes this was indeed the case despite there being several links, bios, social media accounts, and web pages associated with the magazine that would be difficult to fake. “I'm convinced a scammer was impersonating a real person. His supporting documentation in his email looked legitimate and may have been from the actual company. He even included a mockup of a full magazine that you could flip through the pages of. He included a document with all the shoot details. He even had the logo from the magazine in his correspondence. But I don't believe the that the person who had contacted me was the real Eric,” she said.
Whether Jaimie was targeted or not, there are several lessons to be learned from this incident. “Check the email address that it comes from. Does the email address look legit? Do they have an official email signature? Are there alternative means to contact them? Are they willing to have a phone call with you? I’m always suspicious of anyone that refuses to get on the phone,” Jaimie said.
Perhaps the most important lesson is to take the time to research anyone who contacts you with a proposal that sounds a bit strange. If that proposal involves a large sum of money being paid to you, be extra diligent in your research before you provide any personal information. If you receive a solicitation along these lines be wary. No matter how legitimate the links in the email may seem, be sure to independently verify as much information as possible without using those links. Finally, if you realize that you have been targeted in a photography scam, spread the word across your social media platforms so that someone else doesn’t fall victim.
And thats the thing. To foolproof it further I always, ALWAYS, drive or fly out there to meet someone in person before committing to a big job like that. Nothing goes without a handshake, a signature and 35-50% downpayment of the offer beforehand. Solely digital contact is so not done..
And yes, I'm aware most of these articles are about America and that it's a vast country. I'm from Europe. Things are closer by here. But still. I wouldn't take any gig without personal visit and confirmation. All I can say is that as an NPS professional I haven't been scammed this far.
This is so common I can’t believe the person in the article didn’t do the most easiest thing ; Google the magazine and call them….on the phone. They wasted lots of time on this very transparent scam effort.
I didn't ask Jaimie how long she spent investigating this, but I'll bet it was much shorter than the article makes it seem. Writing each step in detail makes it sound complicated. Sort of like if someone wrote instructions for how to tie shoelaces. It would seem like a major project, when in reality it isn't.
Magazine willing to pay? Yep, sounds like s scam to me!
I recently received a similar pitch. I sent a contract which included a deposit requirement (and which was never returned). So, if a deposit wasn't paid, I was off the hook. Then, when the overpay/refund request arrived, I just replied, "I will not do this". That was the end of it. Then I filed a complaint with my state's fraud office.
My main mistake was in operating exclusively by email. When I requested a phone call, I got a silly, convoluted story and the request for "a favor". Next time, I'll require a phone call before sending a contract.
I've worked with at least a dozen scammers in the last 15 years, specifically wedding scammer Anthony Martinex:
I'm not falling for anything where a client wants a refund from the money they sent to me. That has SCAM written all over it! I learned all about that on Craigslist. The client wants to buy something and they send you too much money and want to difference to be refunded to them. Not going to do it!