Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them.
Apple's latest iPad Pro ads tout what you're able to do with the new tablet as it gets closer and closer to offering the full capabilities of your computer, camera, and editing suite. Today, however, Apple shared a look into how it made those ads with the iPad itself (from the shoot to the edit) as the iPad Pro became both subject and filmmaker.
It is official: Canon has toppled Olympus to become the leader in terms of market share in the Japanese mirrorless market for 2018. The Canon EOS R, released in the autumn of 2018, might not have impressed the pundits but seems very much on it's way to becoming wildly popular among consumers, at least in Japan.
Every photographer needs a good website; that's a given. What isn't so obvious is should you have a contact page? What about a photo on your bio? Is it best to have multiple galleries or everything on one landing page? Today Lee and I review a few websites to show you what does and doesn't work when displaying your work.
Every well-rounded photographer needs to be able to tell a story in three images or less. This is particularly important when shooting editorial content for online publications and in print magazines. On today's assignment, I explore three different focal lengths to capture a well-rounded story of a local musician.
Glue guns and poster board. Who would have thought these basic craft items would be useful for photographing jewelry? This in depth tutorial by New Amsterdam Photo Video covers the entire gamut of shooting rings from set up and lighting, to focus stacking and retouching, and everything in between.
In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.