There's definitely more than meets the eye with this new standard zoom lens option. Aside from a wider range and a smaller size, let’s see what else this has to offer.
Recent Product Photography Articles
I'm probably preaching to the choir here, but, I think it's a good idea to hire a professional photographer that specializes in what you need. It's for this reason that I hired a professional photographer, despite the fact that I too work as a professional photographer. In this article, I'm going to discuss why.
The role of AI is being discussed more than ever in creative fields, even where we previously thought it had no application. Among the various thoughts and emotions that arise when discussing AI in the creative arena, there is one that sees it as a tool — one of many that an artist may call on. Today, we're looking at a video that approaches a graphical AI tool, Midjourney, with that mindset.
When you are shooting, do you think about what aspect ratio you need your finished shots to be in? Where will the photos go? Will they need to fit multiple aspect ratios for social, web, and other places? Here's a way you can make sure your images are perfect for each final ratio you need.
While the industry move to subscriptions has had pain points, I think it’s a net benefit for post-production.
If you are like me, you probably have a closet full of random tiles, boards, and construction scraps just in the event you need an interesting surface to shoot on. These new photography surfaces by Duo Boards set out to change my messy studio, and this photography tutorial shows you how useful these backdrops can be!
Shooting products in a studio environment is not the easiest form of photography. It takes patience, knowledge of light sculpting, and clever post-processing. People also incorrectly assume that you must have a great deal invested in equipment.
Did you know studies have shown that viewers form an opinion of people within 1/10th of a second of seeing them? In a similar way, viewers judge brands with a cursory glance. Brands rely on design elements such as color, shape, line, and font to communicate their identity and values.
There is a lot more room to be creative in product photography than you might initially think, and part of creating compelling imagery is knowing how to add your own stylistic touches in a way that complements the product's purpose. This excellent video tutorial will show you one such example of that by guiding through lighting, shooting, and editing a bold cosmetics product image.
Product photography is a tough genre that will really challenge your lighting skills and attention to detail. The great part about it, though, is that you can practice it at home, even if you do not have much space, and the techniques you pick up are applicable to a wide range of other genres. To help you get started, this great video tutorial will show you a simple and straightforward product shoot walkthrough.
If you’re into macro photography, you might be wondering why so many macro lenses emphasize a wide aperture; f/2.8 is nice to have, but when focused down to 1:1, it’ll leave you with no depth of field. From my point of view, Venus Optics seems to have had the same thought. They built a macro lens with a spec sheet that’s focused on delivering macro results. Is this the new best option for macro photographers?
A product shot on a clean, white background with no distractions is a look that will always be in demand, though it presents some challenges to the photographer creating the image. Those challenges increase when the product is translucent and lets light through it, but this excellent video tutorial will show you how to deal with such a situation to produce a professional final image.
Product photography is a deceptively deep genre of the craft and to get the most out of it requires experience and often a lot of lighting equipment. But that isn't to say lots of lighting equipment is always necessary. Here is how one photographer uses only natural light and still gets some beautiful results.
Photographing an object with a reflective surface can be a challenge, and you’d imagine that it gets even worse if the entire thing is made out of shiny metal. Here’s how to create perfect photos of cutlery with just a single speedlight.
Photographing glassware is especially challenging, as controlling the reflections can be particularly difficult. Even if it is not something you normally do, it is fantastic lighting practice, and this excellent video tutorial will show you how to photograph clean glassware on a black background with only speedlights.
What can be achieved in post-production alone is incredibly impressive of late, with simple in-camera work undergoing transformative changes once it's loaded onto a computer. In this video, watch one videographer turn the most basic of product images into an expensive-looking advert.
If you're interested in becoming a commercial product photographer but you don't have access to a large studio, powerful strobes, or innumerable backgrounds; don't be dismayed. There are plenty of lighting and compositing tricks you can learn in order to build that killer portfolio that will land you better-paying gigs.
There is no better reminder that strong technique and knowledge of how to shape light are what create good images than seeing a professional make compelling photos use basic equipment. This fantastic video tutorial will show you how to create a professional-level product image of beer using entry-level equipment and also walk you through the retouching process in Photoshop.
Food and product photography backgrounds can be incredibly difficult to come by in certain parts of the world. There are lots of tutorials out there about how to create your own textured backgrounds and wood backgrounds. But vinyl backgrounds are the bomb when it comes to portability and saving space. Creating them isn’t too difficult either.
Even if it is not your specialty, product photography is a great genre to practice because it will seriously challenge your lighting and editing skills, both of which will likely carry over to other genres in which you work. This fantastic video tutorial will show you how to light, shoot, and edit a dramatic multiple-product shot using just three speedlights.
Handmade selling is on the rise and with it comes an increasing number of new product photographers. Quality product photography is essential for marketing your goods, but it doesn't need to be expensive or overly technical. In fact, there are some easy things that you can adjust that will help elevate your product photographs to the next level!
Whisky bottles are a favorite subject for product photographers and this shot adds an interesting twist: the bottle and tumblers are impossibly balanced on one another. How was it achieved?
Good photography is much less about the gear you don’t have and much more about using the gear you do have.
Given the global pandemic of COVID-19 (and the year that shall not be named), I very quickly found out that I am indeed, contrary to previously held opinions, an extrovert (and not an introvert). But given the situation, I wasn’t photographing people. What could I make that would work well with the images I already create? I do quite a bit of fashion and beauty work, so why not products that go with those?
Shooting products has been a staple of many photographers, but with the advantages brought by CGI, more and more companies are starting to make changes to how they create images of their products. Why are they moving, and do photographers need to adapt?
Long exposure photography is a staple of the craft and a right of passage for beginners, but if you have some photos or a time-lapse that wasn't a long exposure and you think it might have looked good as one, look no further.
There are lots of great options from pre-made to digitally printed backdrops available, but a lot of them are not cheap, and if you want to have a wide variety, it adds up quickly. That is why I supplement my collection with my own homemade DIY backdrops.
The product shot on a white background is a staple of product photography, but it isn't the easiest shot to get. In this video you'll find some key tips for what you need to do to get those shots, as well as how to light them properly.
Beverage photography is its own genre within the commercial world and some photographers specialize even further by photographing liquor bottles. This is a great tutorial for someone who wants to try their hand at photographing an attractive whisky bottle and beverage, with an affordable setup.
Does this new glass from Tamron live up to the expectations?
In recent weeks, racial inequality has been brought to the forefront of awareness for many around the world. In light of the cultural shift that has the world talking about the Black Lives Matter movement, is it time for the photography community to change some terminology?
One photography technique I've always been interested in learning is how to photograph ink in water. The resulting images are beautiful on their own, but having a library of ink clouds and paint explosions for use in composite work is also super valuable. In this video tutorial, I'll show you some of the best tips and tricks I've learned capturing ink in my own studio.
With many online selling platforms now presenting rotating images of products, knowing how to create a 360-degree shot might be an important addition to your business. This excellent tutorial shows you a very simple and affordable setup.
Whether it be for shooting stills or lighting vibrant video clips, lighting solutions have really started to come in more shapes and sizes.
Product photography is a fantastic genre in which to practice precise and careful lighting and post-processing, and even if it is not what you specialize in, the skills you learn can carry over to whatever you do shoot. This great video will show you how you can use a single light to composite a great glassware product image.
While most of us are sitting at home as non-essential personnel, many have come up with ways to keep the creativity flowing. Some are learning how to photograph wildlife, some leaning on their new love for macro, and some even testing out product photography for the first time. One photographer decided to test out some DIY options for products saving herself some money while she had the time on her hands.
Even if it is not your specialty, product photography is a fantastic way to practice creating precisely crafted lighting. This great video will show you how to create a versatile overhead product lighting setup that you can use on a variety of items and vary to your personal taste.
It's easy as a photographer to get caught up in having dozens of strobes and spending hours trying to get an image perfect in camera. It doesn't always have to be that hard, though, and in today's photography tutorial, I work through a mock advertisement campaign shot with just one strobe light.
A white product on a white background is a very common and popular look in product photography and a fantastic challenge for any photographer looking to improve their lighting and post-processing skills. This great video will teach you how to light, shoot, and edit a white product on a white background.
Given how intricate and tricky product photography can be, you might think that you need complex multi-light setups to produce a professional shot. And while those certainly have their uses, you might be surprised by how much you can accomplish with just one light. This great video tutorial will show you how to light and edit a professional cutlery shot with a single light.
By now, most of the countries around the world are under full lockdown or about to undergo lockdown. At the time of writing, my country (South Africa) would be one of the latest to undergo lockdown. Tensions seem to increase the day before the actual event, as people question what they'll be doing with themselves while locked in a house for three weeks or longer. Luckily, it doesn't need to be as scary as you think, especially if you're a photographer.
Many countries around the world are now experiencing social distancing and practicing self-isolation, me (in the U.K) included. So I’m pledging to run a series of photography tutorials for those of us affected by these measures.
Product photography doesn’t have to take a lot of equipment nor the most expensive lighting or camera gear to create highly polished images. Take a look at this breakdown showing how product photography taken with high, mid, and almost no equipment still delivers highly valuable results.
Product photographers are some of the highest earning professionals in the photography field, and they command their prices with the value they bring to other businesses while creating imagery that engages consumers to purchase those business’ products. If you want a piece of that e-commerce photography pie but are still sweating on where to start, then it’s time to get a crash course that will possible jumpstart your beginnings into this profitable space.
Product photography is quite technical. Having the right gear is not enough. You also need creative ideas. Learn from my mistakes to shoot better product photographs.