It is official: Canon has toppled Olympus to become the leader in terms of market share in the Japanese mirrorless market for 2018. The Canon EOS R, released in the autumn of 2018, might not have impressed the pundits but seems very much on it's way to becoming wildly popular among consumers, at least in Japan.
According to Canon News, although Olympus and Sony remain steady in their market shares of mirrorless cameras in Japan at second and third place respectively, Canon has managed to leapfrog to first place with a gain of over 10% in market share in 2018. This is big news considering the flack Canon received from critics at the release of its first serious mirrorless contender, the EOS R.
There was a growing opinion that Canon had left it too late to make a serious splash into the mirrorless market, barring the EOS M of course. But these numbers show that Canon knows it's market and that Canon's users are a loyal base. Moreover, Canon also bagged the numero uno spot for market share in the DSLR segment as well as market share in the Lens category.
On the other side of the divide, in a rare moment of celebration for the Nikon loyalists, for the first time since 2005, Nikon has overtaken Canon in the compact camera segment. Finally, some signs of life for Nikon!
Will this sales trend in Japan translate into a global trend for mirrorless cameras? Will Canon's EOS R, with all its flaws and Canon's upcoming arsenal of mirrorless lenses, turn out to be a game changer? What do you think?