There’s no doubting the “Shot on iPhone” campaign has been successful for Apple, and the 10 winners of the latest contest showcase the best photos taken all around the world using iPhone devices from the 7 to the XS Max.
Running from January through the beginning of February, Apple’s contest started off with some controversy. When it was first announced, the prize was nothing more than exposure, stating that the winning images would showcased on billboards around the world, Apple retail stores, and online including Apple.com, Instagram, Twitter, and Weibo. What was notably missing was any kind of payment or cash prize to the winners for image usage, to which Apple quickly rectified and updated the terms of the contest to include a licensing fee.
A panel of 11 notable judges, including the official White House photographer for the Obama Administration, Pete Souza, and Apple’s Vice President of Marketing, Phil Schiller, selected the winning images. They included comments for each photo as to why they stood out and what they liked about them.
The images are undoubtedly amazing, but if you're like me and have driven by previous "Shot on iPhone" billboards and wondered how on earth did they shoot that on an iPhone, then this next part may be of interest to you. Apple noted for the contest that, "Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software." Basically, a little enhancement was allowed to help the images stand out even more.
You can see all of the winning images at Apple's Newsroom.
Lead Image by Alex Jiang (U.S.), shot with iPhone XS Max / IG: @justphotons