Peter Hurley has grown into a household name among photographers over the past 15 years while working from his studio in New York City. With a personality that keeps his clients on their toes and a vocabulary that is ever evolving, the leader of the Headshot Crew has some tips for you that may help you grow even faster with your photographic journey.
In this video from B&H Photo, Hurley takes the stage at the Annual Depth of Field Conference for 2019 and discusses his beginnings and journey that has brought him to where he stands today. A favorite among headshot photographers, Hurley gives us some quick tips about body placement and the value of interacting with our subjects so they become more at ease to create work that resonates with their personalities. For branding and lifestyle work where the subject is the brand, the value of confidence and approachability in a headshot becomes increasingly valuable for a client, value that Hurley knows how to capture and explains in detail for the audience.
The most valuable takeaway in this video is the explanation of growth through repetition and becoming consistent in your results. Showing future clientele that you can create a look with consistency and you can recreate your style with their brand in mind is what many commercial businesses and portrait clients are looking for, as well as what Hurley has built his business upon. If you’re looking to build a headshot business, a great place to start is with the first Fstoppers tutorial with Peter Hurley: "The Art Behind The Headshot". There’s also the newest Fstoppers tutorial with Peter Hurley: "Perfecting The Headshot," which expands on previous tutorials and gives a behind the scenes look and breakdown of creating the style you’re after.
Let us know if there were any takeaways from the video that you'll use going forward.