Have you ever watched a video in which you spent most of the viewing screaming "yes!" at the screen? This is one of those videos.
Zach Ramelan gets it. In this excellent video, he talks about the trend in which it seems all YouTube videos seem to have become variations on one another and how one can break that cycle (and his advice applies to any creative realm). Now, in fairness, it's not every last YouTuber nor is it exclusive to the platform (as we've recently seen with Instagram), but I think most would agree that there's a certain style, pacing, manner of address, and je ne sais quoi that seems to pervade the platform. And that's not to say it's necessarily a bad style; after all, it's popular for many reasons, not the least of which is that it's effective. What it does do, however, is censor the individuality of the creator, particularly when faced with the temptation to conform in the chase for those oh-so-important views.
I think Ramelan is really on to something when he speaks of overconsumption. Though I write classical music, I don't listen to it much when I'm writing, because I find that when I do, everything I write ends up inadvertently sounding like whatever I'm listening to. We should of course educate ourselves as creatives, but there's a fine line between education that gives the tools for creativity and education that takes over the process itself.