Responding to recent speculation that Panasonic is moving away from Micro Four Thirds, Lumix's UK Marketing Manager has pledged the company's commitment to the smaller format, despite its recent announcement of two new full-frame cameras.
Speaking to Photogearnews, Barnaby Sykes from Panasonic explicitly said that the company "will never give up on Micro Four Thirds," suggesting that, having introduced the world's first mirrorless camera ten years ago — the Lumix G1 — the format is still a huge part of its business.
Speculation was rising following the announcement by Panasonic at Photokina of two new full-frame mirrorless cameras: the Lumix S1 and the Lumix S1R. The final specifications are yet to be confirmed, and both will be released in 2019. Reviewing the announcements a few weeks ago, YouTuber Tony Northrup predicted that Panasonic will soon abandon their line of MFT cameras, as developing two different technologies side-by-side would be too demanding and committing to one system would be a smarter choice.
By contrast, Panasonic is demonstrating its commitment to continue pushing the benefits of MFT, as seen in the announcement of a new lens: the 10-25mm f/1.7 (the 35mm equivalent of a 20-50mm f/3.4).
Many will look forward to Panasonic revealing more details about their two new full-frame cameras. Both will offer 4K, but it remains to be seen what crop factor will be applied when shooting at 60p, one of the main points of comparison with recent launches by Canon and Nikon. Panasonic was proud to mention the dual card slots in their new cameras, XQD and SD. It's thought that with the space available inside the bodies of the Z6 and Z7, Nikon had the choice between a single XQD and dual SD, opting for the newer technology at the price of data redundancy. Panasonic, by contrast, has proven that it's possible to squeeze in one of each.