I grew up on MTV and can remember the excitement surrounding newly premiered videos from bands I liked. Now, the place to see the new videos is YouTube, and the latest video of the hit song "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus is a wonderful mix of cinema and culture.
Being the parent of two growing boys gives me the bonus of hearing about contemporary music that occasionally overlaps with my listening preferences. When my oldest son told me there was this country song I had to hear, let us just say I was skeptical. But upon hearing the first notes of the song and recognizing them as riffs from the Nine Inch Nails album Ghosts I-IV, I was intrigued.
The song is actually quite catchy, and when you see people doing the cowboy dance and playing the song on repeat with big smiles, you will want to find an oversized belt buckle and throw on a ten-gallon hat.
The music video, which was done by Calmatic, tells a story of a fast-riding cowboy and his long-haired sidekick who get pulled through a wormhole from the wild west to 2019. There are some notable cameos, a few laughs added in, and a number of very creatively captured shots. The music pauses at times to introduce the different scenes and offer some interaction of the characters. All of it was really well done. There is certainly some huge photography influence seen in the set design. The final scene with Lil Nas X is basically him posing with a senior citizen cowgirl like they are at a prom dance.
Oddly enough, the reason I recognized the Nine Inch Nails song was that I had chosen the same song as background to a sunset video I posted on YouTube. Trent Reznor, who basically is the band, released the entire album with a creative commons license of sorts that made it easy to add to any uploaded video right on YouTube. I thought this was a pretty strange coincidence that probably adds to my liking of the song.
I'm not much for keeping up on music videos these days, but was very happy to stumble upon this. I recommend you check it out! I can't wait to show the boys. And if you don't like it, no worries. Can't nobody tell me nothing.