Fed up with Instagram "influencers" looking for free vacation stays, drinks, and more, the owner of a beach club in the Philippines took to Facebook to tell influencers to quit bothering him and to "try to actually work."
Gianlucca Casaccia is the owner of the White Banana Beach Club in the Philippines. Casaccia runs the club with his wife, and after opening in May, he reports they've received more than 100 inquiries from "influencers" requesting free food, drinks, and accommodations in exchange for exposure. Casaccia told the New York Times that he found these requests "disrespectful" and was particularly perplexed by the fact that many of those contacting him had small followings — some less than 2,000. This led him to create the Facebook post below:
The post ended up gaining quite a bit of traction and sparked some spirited debate between those who see influencers as offering something of worth to business owners to promote their brand and those who see them as people trying to get something for free. This eventually prompted Casaccia to clarify that he sees value in legitimate influencers with widespread audiences, but that he was tired of being contacted by "wannabe freeloaders."
What are your thoughts?
Lead image by Jeremy Levin.