Over the next few weeks, Instagram will be rolling out a new feature: the ability to mute accounts that you don't want to see in your feed, but also don't want to unfollow. Business Insider's article explores some of the mechanics of this new implementation.
As the Business Insider article states, the clear benefit is being able to remove someone from your feed without the user knowing. You'll soon be able to keep up appearances without having to see content that isn't top on your list, whether that's in the main feed, stories, or both. As a content consumer, it allows for a more curated feed, but as a content producer, it raises some questions.
The impact of this new feature on Instagram's ever-evolving algorithm are unclear. Will your engagement suffer if too many users mute your feed? Or, will it help connect with users who actually want to see the content you're producing and increase engagement by not delivering it to uninterested users? Will follower counts now feel artificially inflated by users who will never see your content in their feed? I'll be interested to watch how it all plays out.
While this sort of thing is not new to social media — Facebook has had an unfollow option for quite some time — it does have some interesting implications for Instagram users. What do you think of Instagram's latest feature?
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