Residents in London’s affluent Notting Hill are complaining that their streets are becoming overrun with Instagram influencers staging photoshoots.
The area, setting to the film of the same name, is a regular celebrity haunt known for its Victorian architecture and colorful exteriors. But residents are now voicing their concern over what they describe as an “invasion” of young people, each hoping to get snaps for their Instagram pages. They say local streets have become the “personal photo studios” of “Insta-tourists,” picking up traction over the last six months in particular.
Daphne Lamirel, who lives in the area, said:
At first it was sweet, but it’s just getting crazier. The walls are quite thin and you can hear them laughing and directing photos from our living room. On weekends, there will be at least four groups taking pictures at the same time. It’s weird — it didn’t used to happen.
Another resident, Olivia Lamb, spoke of witnessing photographers and models setting up camp on her doorstep “for hours,” and said she frequently stumbles upon images of her front door on Instagram.
The Standard reports witnessing bloggers bringing a changing tent with them in order to be able to shoot multiple outfits in the street at a time. The Instagrammers are even said to queue up to have their chance to take photos in a picturesque spot.