Apple's Arrogance on Full Display

Apple's Arrogance on Full Display

There are many reasons for a professional photographer or video editor to shell out thousands of dollars for Apple's new Pro Display XDR monitor. But only Apple would be arrogant enough to think anyone — professional or otherwise — should shell out $1,000 for a stand to go with it. 

You read that right. One thousand U.S. dollars to hold upright the monitor you just spent $5,000 or $6,000 to purchase. It tilts! It rotates! It raises and lowers! Come on. 

I'm an unabashed Apple fan. I typed this story on a MacBook Pro, I use two iPad Pro 12.9" tablets for work and for fun, and I have an iPhone X. I love tech, and I'm willing to put out the money to acquire the latest and greatest gadgetry that makes my life a little more streamlined and, yes, fun. And I'll defer to Fstoppers colleague Steven Kampff who argues Apple's Pro Display XDR is worth it. But charging $1,000 for a monitor stand is the height of absurdity. 

The very idea of spending as much on a hunk of metal to hold up your display as you would for a portable computer that puts the world at your fingertips and fits in your pocket is almost maddening. 

Some may argue that given the exorbitant cost of a high-end monitor such as a Flanders, paying an additional $1,000 to bring your total cost to $6,000 or $7,000 for a quality display (and stand) is still a bargain. But, realistically, what's the point of spending that much extra money for a stand? 

You can literally just lean the monitor against your new Mac Pro computer or even prop it up with a stack of books, such as Business Plans For DummiesThe Total Money MakeoverStack Your Savings, and Why Didn't They Teach Me This in School?: 99 Personal Money Management Principles to Live By, all of which would represent a better investment spending than $1,000 on a stand. 

You'll probably want a more stable solution for your $6,000 monitor, but there are plenty of actual stands that retail for far less than Apple's. While they may not carry the status of a Cupertino product, they'll hold your monitor in place all the same. 

I'm all for getting immersed in the Apple ecosystem, but the Pro Stand simply doesn't fit in at that price.

Would you spend $1,000 on a monitor stand? Drop a comment below and let us know what you think of Apple's pricing. 

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99 Comments

Previous comments

Only Apply????? Have you scene what RED or ARRI charges for their accessories?

Campbell Sinclair's picture

Iys a stand made of metal

Don't Buy it! You can get the Sony for 38000 $
Why this bashing?

And an Eizo for 23,000 US$... that is only 4K btw...

Robert Nurse's picture

Looks like someone struck a nerve in the FStoppers Apple Corp.

I really didn't think anyone would try and justify Apple charging $1000 for a piece of aluminium that does nothing other than hold their screen. Yet here we are...

Reginald Walton's picture

You'd be surprised of how the Apple fans justify those outrageous prices.

Brian Pernicone's picture

And I'm an Apple fan!

Laughing Cow's picture

Apple fans can justify anything Apple…

Rayann Elzein's picture

Indeed... For the love of god, this is the same price as a brand new iPhone! How on earth is this even justifiable? Or, just give me an iPhone for 200$ haha!

The way it was presented is more of the issue..”here’s a $6k display that is top notch.. but hey if you don’t need the stand we can sell you a discounted version for $800 less and a vesa mount” now you wouldn’t have any issue. And no one is trying to justify the price but the reality most don’t play on the space where this is intended. And that industry has significantly more overpriced gear then a highly engineered stand. Have you heard or ARRI or RED?

Can you provide an example of something equivalent to a $1000 monitor stand from ARRI or RED?

Rayann Elzein's picture

That's why you sent 4 times the same? ;)

Even so, the (first unbroken link) one isn't a single item, but a kit of multiple pieces (5).

The next one is a product which integrates a bag full of electronics & user interface switches/toggles ... these invoke a lot of durability / wear-n-tear engineering.

The last (dovetail plate system) is arguably a reasonable equivalent, as it contains a comparable (IMO probably more) amount of precision machined surfaces and subcomponents, but because of its durability and wear requirements, it also has to be made out of harder metals (more expensive to machine), which makes its price more strongly justified than an "set it up once & occasionally tweak it" monitor stand that's for indoor use only.

Dave Terry's picture

I would characterize this as a stupidity tax, or a "I'm willing to be manipulated" tax, or a "bad judgement" tax, or a "cost of pretentiousness" tax, or a "hey, look at how good I am at rationalizing my choices based on a flimsy premise" tax. Those who purchase it are simply exercising their right to manifest their values, which is fun because sometimes it's nice to have someone else to laugh at. This is the power (and silliness) of freedom.

Ivan Lantsov's picture

is gun to head? no, then rich-who care

Benoit Pigeon's picture

That reminds me of the ipod hype 15+ years ago that totally turned around Apple. Only it was just an MP3 player... Wow, what a stand! yes it's just a stand.

I would worry more about a $4000 Macbook Pro with a keyboard that's far from reliable, a trackpad you can land planes on, palm rejection just as reliable as the keyboard, lack of "Pro" ports, TouchBar for the sake of justifying another $500 price increase, etc... But yes, $1000 for a stand is a different level of arrogance!

Rayann Elzein's picture

I've tried very hard to want to buy a MBP, but really never couldn't justify spending so much cash on a device with so many design flaws.

Michael Jin's picture

Fairly surprised at the number of people who are defending Apple here. Of course nobody is holding a gun to your head to buy it, but I think it's pretty clear the the price is absurd (so is the price of the Vesa Mount). Then again, there is certainly no shortage of absurdly prices objects on the market today so this is hardly unique in that regard.

"Fairly surprised at the number of people who are defending Apple here."

Are you sure you're surprised? This is a pretty standard cult reaction to criticism of their dear leader.

I got en earful from a stranger at a party when I ridiculed the idea Apple was "courageous" for removing the 3.5mm jack from the iPhone. Of course, the person defending Apple and rationalising why they were indeed courageous didn't have a effing clue what he was on about. It was interesting to see any angry fanboy in real life, though. You're usually only subjected to them in comment sections and social media.

C Fisher's picture

Lol in what universe is removing a headphone jack "courageous"? Does he even know what that word means? I'm absolutely baffled.

Michael Jin's picture

TBH I am actually a bit surprised. $1000 for a monitor stand is audacious to say the least. I'm a fan of Nikon and I can freely admit that the price for their AC Adapter is ridiculous for what it actually is. I do think that Apple's new monitor is actually a great deal for its capabilities and even if they charged $1500 more and bundled it with the stand and Vesa Mount, it would still be a bargain given the price of reference monitors with similar capabilities. They didn't bundle it, though. They decided to sell everything separately and rather than adding $1000 to the monitor and making the stand and Vesa Mount reasonably priced, they distributed the cost in a pretty awkward manner that I cannot quite understand.

I know the Apple has a really strong and loyal fan base, but any rational person can see that this monitor stand should not have been priced at $1000 regardless of how great a value the monitor itself is.

I agree. The weird thing is that by all the accounts I have read, the monitor is a bargain for what it is. They could have included the stand and mount, increased the price, and no one would have been the wiser. It would still have been a deal. Apple fans would be using that scenario as an example of how thoughtful Apple was to "include" the extras.

Apple selling the stand, for that price, standalone is an example of just how smug that company is.

Other companies absolutely charge an arm and a leg for some optional extras or after-market parts, but only Apple would go this way about it.

rodney simba masarirambi's picture

Apple, Hasselblad, Red, frankly all photography equipment is expensive for the higher quality stuff. But it's still a choice to buy it, and at least it's optional. If one can afford this monitor then this stand shouldn't be an issue

Rayann Elzein's picture

Well, we can hardly name a monitor screen "photography equipment", no? :-)

dale clark's picture

Faux Rage has been trendy for quite some time now. Hopefully, Faux Rage will jump the shark soon. How about an article showing Apple pro display alternatives? I think an alternative monitor solution would better serve FStopper readers vs copycat rants that can be found anywhere on the internet. It doesn't take a genius to point out problems, it takes a leader to offer up solutions.

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