Canon to Release the EOS RiP With Vertical 5:4 Sensor for Instagram Influencers

Canon to Release the EOS RiP With Vertical 5:4 Sensor for Instagram Influencers

Rumors are circulating that Canon is going to launch a version of the EOS RP with one killer feature when it comes to producing content for Instagram: a vertical sensor with a 5:4 ratio.

Until now, Instagram photographers have had to be content with the onerous task of turning their camera sideways and imagining bits chopped from the top and bottom or heavily cropping landscape images in post. This new camera is expected to be called the EOS RiP, and its portrait-orientation sensor will allow photographers to produce Instagram-ready content more efficiently.

"Social media content producers need validation," one Canon source is quoted as saying, "and we felt that traditional camera formats were creating a barrier. No longer will you have to cover parts of your camera's LCD screen with gaffer tape in order to enable your creative vision."

Files will be perfect for Instagram's 1,080 x 1,350 pixel format without the need for editing. While Instagram supports square and landscape images, portrait images generate better engagement, as they make best use of screen real estate on mobile devices.

The Canon EOS RiP Instagram bundle may save you more than $300 but it will still cost you your self respect.

If rumors prove correct, the RiP will be available as part of various "influencer bundles." As well as a spare LP-E17 battery and a blower brush, the entry-level kit will include a yellow anorak, a string of fairy lights, and ten thousand obviously fake followers.

The most expensive bundle will feature a wide-brimmed hat that must always be held to the head with one hand, a canoe that you don't know how to use, and a classic white Land Rover Defender that clearly belongs to someone else. Those with deep pockets will have the option to bolt on an Icelandic waterfall, although installation is not included.

The "RiP Elite Influencer" bundle.
This is not the first modified version of an existing camera that Canon has released. A few months ago, the Japanese manufacturer released the EOS Rg, a modified version of the EOS R developed specifically for those looking to photograph food. It incorporated an optical IR cut filter in front of the sensor for photographing gastronomical phenomena with utmost clarity.

Are you an Instagram content producer looking to optimize your workflow? Will you be looking to buy the EOS RiP? Be sure to leave your thoughts in the comments below.

A shout out to Andrea Pizzini of SonyAlphaRumors for inspiring this article with this Instagram post.

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Ken James's picture

This has to be a joke....

Fritz Asuro's picture


Ronaldo Joe's picture

Fritz Asuro that was slick

Pontus Stigberg's picture

Nice one, so used to rick rolling myself

Rex Jones's picture

Fritz Asuro I think you just won comment of the month. I'm still cracking up! Lol

Just me's picture

If I'm telling me that people are using vertical video cause they can't hold their phone the right way, do you think I'm joking?

antoine amanieux's picture

sensor is vertical but back screen to check the image is horizontal !?

Bence Gyulai's picture

aprils fool in january?!

Just me's picture

This is the Announcement,
Released in April First.
You can already reserve one, just send me your credit card details and IG account...

Zoli Tarnavölgyi's picture


Robert Nurse's picture

Dude, this was my initial reaction!

Wes Siegrist's picture

HAH! Savage.

Deleted Account's picture

Fujifilm GA645 did this (obviously not for Instagram) so I don't think it's that weird.

Indy Thomas's picture

Olympus and others did the same in half frame 35. Didn't make it useful though.
A simple aspect ratio option would be the solution.

Timothy Roper's picture

The Bronica RF did, too.

Sidney Tran's picture

I had the GA645 and loved it. Regret that I sold it but yea, it defaults to portrait.

Marius Pettersen's picture

Interesting! I do not care for vertical video, but it might work well for vertical photography. I'd love to see a system with a rotating sensor - like the Mamiya RB/RZ-system.

Andrzej Muzaj's picture

I think it can be done with every camera.

marcgabor's picture

why rotate the sensor when you can just have a square sensor and crop the frame you want

Timothy Roper's picture

That would work, too, as long as the EVF was able to display in the selected aspect ratio and orientation (which I assume they could do pretty easily). Because it's hard to compose in square, for cropping later. At least for me (I shoot a lot of 6x6 in film). But not having to ever, ever rotate the camera is SO nice.

Marius Pettersen's picture

I'd love a square sensor, but it's more realistic to see a 'standard sensor' in a new configuration.

Bry B's picture

OH GREAT! Now I have to by a 4 camera harness. Gotta have my short and long lenses and my vertical and horizontal cameras.

Karim Hosein's picture

Top Rock Photography gave this post a “Like.”

(But it is not visible).

Timothy Roper's picture

Sounds good to me. I take a lot more photos in portrait orientation, and have felt this was needed in a digital camera for a long time now. Why should every single body cater to landscape-orientation shooters who want the wider aspect ratio? Until now, only film cameras like the PenF, FUJI 645 and Bronica RF offered it, and those are rather exotic finds (well maybe not the Fuji). It's about time at least one measly digital body offered it. And yes, my sore shoulder and I know very well you can turn a digital body on its side and waste all those pixels I bought. But that doesn't make it right.

Tim Brown's picture

But that's literally what battery grips are for. You can already switch from landscape to portrait effortlessly with one.

Jeff Diffner's picture

Canon's going to have to start holding Sony style influencer camps. :-P

Robert Altman's picture

Please please please tell me that everyone realizes this is a (great!) joke!!!! Otherwise RiP Fstoppers!! lol

Deleted Account's picture

I just think it's funny that a standard vertical orientation has been done many times.

Bill Metallinos's picture

EVF its small it can be vertical... What about the screen it doesn't helps a lot.

Michael Comeau's picture


I'm not kidding. I hate the 3:2 format especially for vertical images. And it drives me crazy that my Sony A7 III can't be set to crop to anything but 3:2 or 16:9.

Timothy Roper's picture

Plus, you pay for all those pixels you crop out (ie, waste).

David Schloss's picture

Are we paying per pixel on our photos now? One of the reasons people advocate for high resolution sensors is to the ability to crop without a significant degradation in quality.

Gabriele Caredda's picture

try m4/3 for vertical shots, they are very satisfying

Pierre Dasnoy's picture

Even in mft I often crop images in 4:5 format.

Gabriele Caredda's picture

I personally love the 4:3 format in vertical aspect but i prefer the more conventional 3:2 for horizional composition!

Ryan Ringstad's picture

so you just ripped this off?? ok.neat. pretty low hanging fruit but congratulations on your click.

Chris Suchocki's picture

He RiPped it off. lol. Woosh!

Tom Reichner's picture

Additionally, the RiP produces image files with 1,200 embedded "LIKES", up from the previous version's paltry 400.

Jason Frels's picture

If it was truly for instagrammers, wouldn't they put the LCD screen and the lens on the same side of the camera so people could just pucker and take photos of themselves all day long?

Manuel R's picture

Gonna wait for the RiP 90, where the sensor can rotate 90°
I actually do like this idea, portrait photographers would probably be very happy with this.
I also wouldn't mind if they made left handed bodies, so I could shoot more efficiently with two cameras.

Jay Altman's picture

EOS Rest in Peace?

Just me's picture

Rotate in Peace

Another Tom's picture

Laugh it up if you will, but this is brilliant initiative on Canon's part to tap into a market dominated by smartphones. I hope it's successful.

Tom Reichner's picture

The way you wrote that, it seems like you don't realize this is a big joke - a made-up camera with made-up specs to give us something to laugh about. Please don't tell me you thought this was real :)

By the way, I, too, am another Tom :)

Scott Hussey's picture

My Canon Demi has a vertical sensor.... err... film. Maybe the vertical 4x5 format is due for a resurgence.

Paolo Bugnone's picture

Jokes apart, a "more squared" format would be cool since the diagonal of the sensor for the same amount of sensor area ends up being shorter and, thus requiring less correction far from the center of the image.

sam dasso's picture

Sony A7R IV has setting for 4:3 and 1:1 aspect ratios

Jason Holland's picture

I'm not sure what to believe... this has to be a joke, but the more I think about it, the more I think it could actually be a viable product... not on the technical merits or the novel idea, but the fact that most IG "influencers" are that stupid.

Biggest question I have - will they include an extended grip/battery so I can shoot in landscape? er... normally?

Philip Philippidis's picture

So, now you guys are getting paid to write unfunny shitposts?

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