The Godox AD400 Pro: Priced Too High, Too Low, or Just Right?

The Godox AD400 Pro: Priced Too High, Too Low, or Just Right?

Godox has been disrupting the lighting industry for several years now with their budget-friendly options for studio strobes and on location lighting. The Godox system is growing even larger with the addition of their newest on-location light, but does this new light make sense to those budget-conscious photographers that have adopted the system?

The Godox AD400 Pro Wistro, a 400 watt second strobe, is the new portable strobe on the block and many Godox users have been patiently waiting for the expected price point of the light to be released. With the news that was just made public, it looks like the Godox AD400 Pro will be priced at $649. In response, there has already been a steady group of detractors that seemed initially very excited for the light to become available. The question that deserves to be answered is is this price point really that high for those looking into pro-level lighting from Godox? Secondly, does this price make sense in relation to their line up?

Godox, and their rebranded lights like the Flashpoint series sold through Adorama, have really outpaced the industry namesakes the past three years. They have been the low-cost, high-value lighting brand and have garnered a reputation of lighting that is super powerful for the price with the same features of some high-end brands that are priced 300-400 percent higher. This has opened up high output lighting to many more people and lowered the barrier of entry into the most important part of photography: the quality and quantity of light available.

In January of this year, Godox made their foray into a pro-level strobe with color accurate light consistency within +-75 kelvin and a better recessed bulb design. The light took on a more rugged feel and the aforementioned light became the Godox AD600 Pro Wistro. The strobe added about 50 percent more to its predecessors price at $899 but gave the photographer a very high quality strobe for about two-fifths the price of a similar light like a Profoto B1x for $2,095. The cost and value of this strobe are still completely in line with that high value, very reasonable cost lighting that Godox began with.  

I try to think of lighting with an emphasis on the cost per watt second and not just by brand name, features, and ruggedness. The Godox brand in their TTL strobe line-up have consistently stayed between $1.25 to $1.50 per watt second from their consumer- and prosumer-level strobes like the AD200 TTL, AD360 Wistro TTL, and AD600B Wistro TTL, to their professional grade lighting in the AD600 Pro. The “premium" the AD400 Pro is asking for is only about $0.12 per watt second more expensive than the AD600 Pro for a more compact yet just-as-rugged light. If you were to mount two AD200s together with the AD-B2 Bowens Mount, you would be paying just slightly more than the cost of the AD400 Pro with less color accuracy. 

Within many industries, the premium for lighter and more compact attributes can be extremely high, and the Godox pro level series of strobes is incredibly reasonable, and is simply not charging what the photographic industry has commonly become accustomed to. It’s a robust system that works with the most common modifier mounts available for an absolutely reasonable cost, all while offering features that enable faster and more accurate creation. I would surmise that the AD400 Pro will become a hit as it works into the kits of hobbyists and professionals alike that are looking to save some cost and weight while affording the benefits of a strobe that is equal to some of the best lighting companies in the world. 

Are you using Godox lighting in your kit? What do you think of the new AD400 Pro?

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Michael Coen's picture

Godox has come a long way. I own the original AD600 and the newer Evolv 200 and have not been disappointed with the results. I really like the idea of the AD400 because it's sitting in that nice little goldilocks zone where you can light groups or use them for portraits. I recently did a little photo booth at a friend's wedding with the AD200 which was almost perfect, save for the fact that I had to have it on full power the whole time in order to properly light groups of about 5 or fewer. The AD400 would have been ideal for what I was doing.

The price for what you're getting is more than reasonable, given that it's just 100w shy of the B1X, and far below less than half the cost.

Josh Leavitt's picture

I think they're priced perfectly for their intended market. The Godox Pro-series lights (AD600 Pro, and AD400 Pro) are exactly that - professional. With 400Ws and 600Ws power output at +/-75 kelvin color temp accuracy, these aren't competing with the mainstream Godox AD600, AD200, or AD360 models, they're instead competing with Profoto B1 and Broncolor Siros L. These are the lights a professional would rely upon for color-critical photography where the client is on set and reviewing your shots (i.e. fashion, product, food/beverage, etc.). I'm really, really hoping they roll out an AD200 Pro model soon. Godox is making serious strides in the lighting market.

Spy Black's picture

Personally I'd rather see an AD800 model, you can always dial down an AD400. ;-)

david shepherd's picture

While I do think that the estimated $649 is a bit too high, its only about $50-$100 too high. Considering the features, output, and quality it offers, it fits well below the market leaders. I personally feel that 400ws is not enough output to really make an impact on the high power mono-light market, but it is enough to extend into the location shooters. You can do a lot with 400ws combined with High ISO cameras and this could be another lethal dart for manufacturers like...Elinchrom and Hensel. We'll see what the final MSRP soon enough along with the sponsored (Opps!) I mean unbiased Youtube reviews.

Mark Alameel's picture

I agree, I was expecting $499 max unless the price was decided to get me to just go for the AD600pro (which I honestly think is too high too - personally I think AD600pro should be closer to $750).

The price is ok. Also consider the new series have powerfull led modelling lights. I supose I will get one og these soon. Good stuff and good price compeared to what else om the marker.

Michael Yearout's picture

I've been using the AD200 for almost a year now and have found for the price it is the best small flash unit I have ever purchased. I plan on buying another soon.

Motti Bembaron's picture

When I first read the initial article about the AD400 I guessed it to be at around $600. It's a bit higher (and for us in Canada it's around $850) but it is still very reasonable.

Has anybody had any experience dealing with Godox in regards to service and repair issues ? Just curious as to what their customer service is like .

Kirk Darling's picture

Godox service is non-existent. Choose your retailer wisely for the best fault replacement warranty, but if you break it, don't expect to get it fixed. A couple of retailers--the smaller guys who are trying to compete on their customer service--do attempt repairs, but Godox makes it tough for them by not providing a reliable spare parts inventory.

That said, I've moved from Buff (legendary for customer service) to Godox primarily to gain HSS and simpler battery operation.

Kirk , thanks for the reply . I’m currently using the S1 from interfit , which I really like and whose service is top notch . However , interfit’s ecosystem is non existent .

Michael Coen's picture

Agreed. It's better to buy Godox's Flashpoint line with Adorama.

Motti Bembaron's picture

If you buy the Adorama version you will have their support when in the US. There are other who re-brand Godox and offer service. Godox itself does not have good support but than again neither does Nikon here in Canada (one service office in the second largest mass on the planet, what a joke).

michael andrew's picture

Is there a 1000W battery mono?

No but there is one from Broncolor at 800ws

William Howell's picture

Yes, the White Lightning X3200 and Vagabond Lithium Extreme.

Jan Kruize's picture

I have the ad600pro for about two months now. It simply works great. With the Xpro trigger and a set of two v860 flashes i can simply do what i want. Outside and inside. Inside you can easily put 600 pops out of it and when thats not enough the power adapter turns it into a studio flash. I do not feel the need to buy the 400watt but when the come with a 1200 w i’m gonna buy it. I think you get far more value for your money than brands like hensel, elinchrom or profoto.

Brian Schmittgens's picture

I know they've got an adapter that turns two of the original AD600s into a 1200 strobe. Do they not make it for the pro models yet?

Igor Butskhrikidze's picture

curious how good it is in comparison with jinbei hd 610? which i think is cheaper and more powerful.

Motti Bembaron's picture

I am not familiar with the Jinbei brand however, as for the Godox, they offer a very wide and diverse lighting equipment all triggered by the same system. From speedlights to strobes you can trigger all of them with one trigger or a speedlight.

Their quality easily competes with the Profoto and others and you don't even have to go for the Pro line to have great results. The AD200 although does not have the 'Pro' label is an excellent light source that can do most of what you will need. The V860II is an amazing speedlight that easily surpasses the Nikon version speedlights (in my opinion. I have the SB-600, SB-800, SB-900, SB-910 and the SB-80DX)

Their Pro versions are even better.

When investing in a system you know that whatever they will release in the future it will be workin fine with whatever you already have.

Daniel Medley's picture

For about $100 more you can get a couple AD200s in dual configuration giving you a single 400 ws strobe or, if needed, a couple separate 200 ws strobes. I think that the extra versatility would certainly be worth the extra $100.

Brian Schmittgens's picture

But then you don't get the +/-75º color accuracy. That's the great thing about the Godox line, though. They've just about got something for everyone's needs.

Stephen Flanscha's picture

I own the Neewer variant of this and love it. $600 was a cheap price to pay for a battery powered strobe that has served me extremely well over the last year. I would like to one day own the Profoto B1s, but at $2,000 they're quite a lot more money for wireless pops of light.

William Howell's picture

In my opinion, buying a Chinese mono light is a waste of money!
There isn’t service of any kind. These lights are meant to be disposable, but they are to expensive to just toss in the trash. The Chinese are notorious for the mindset of simply not caring about customer service, I have read it is a foreign concept to them, as a people.

If you are just starting out, (buying studio strobes), and you live in America, I would suggest you look at those lights.
Here are a few makers:
Lumedyne, the original Ranger Pack, and tough as nails. Preferred by the highest of high end wedding photographers.
Speedotron, industry standard pack and head system, official lights of the NBA.
Paul C. Buff, this is my brand and I really like them. They’re inexpensive, durable and fastly serviced. But the best thing about them is the remote controller, the Cyber Commander is the iPhone of remotes.

So to sum up my thinking; Don’t waste your money on Chinese mono blocks, they’re not worth it, as there isn’t any way to service them. And you will need service!

This is what scares me as I've yet to need service on my old Hensel setup (1000 and two 500's) They just work each and every time so I'm very hesitant to jump over to something else. I'd love to have new features such as built in triggers, HSS, etc., but at the expense of them having issues? Decisions...

William Howell's picture

Just my opinion, don’t get the Chinese lights, stick with the high quality stuff and Hensel is high quality.
Now I don’t have anything against lights from China, but I do have something against the lack of service. Until the lack of service is resolved, it’s just to risky to spend good money on them.

Motti Bembaron's picture

Check other people's experience with Godox (and the Adorama brand), they just work. They are easy to operate and very affordable. If you are not sure, buy a cheap Godox speedlight -the TT600 goes for around $60- then use it to death and see how it handles it.

I have a three years old V580 that I have been taking everywhere. It's been to India and many other countries for both personal and professional work and it never failed.

Do the same. Your personal experience is the most important.

Daniel Medley's picture

Exactly this. Adorama provides a one year warranty on their re branded Godox. Plus, reports of people having problems with them are rare. People claim that "professionals" in the photography business need to spend that extra money because they are, well, a business. Fore example spending $2000 for a single B1 Air when you can get a Godox AD600 Pro for $900 makes zero business sense in my opinion. For $1600 you can have a couple AD600 Pros vs spending $2000 for a single B1. Hell, you have a backup and STILL spent less.

Motti Bembaron's picture

Right on! Godox and Adorama products are excellent and cost so much less. Why "pros" make decision that have no business sense is beyond me. And that goes for modifiers and other accessories.

Motti Bembaron's picture

It is really tiring when people (in the US in particular) group everything CHINESE in one drawer with the word garbage. Seriously? How many components of Alien Bees, Profoto atc. are made in China? Lots.

When someone generalize China as one (and as garbage) I know it's phobia and hidden ideology (I am reluctant to use the word ignorant here since I am sure you are not) rather than an objective and logical opinion.

I hope we are all smarter than that.

If you want Godox products and good service buy the Adorama version. It's the same price and includes the warranty.

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